November 2017 Election

Vice President for Communications Elect

[1 year term due to vacancy, begins immediately - Oct. 2018]


Michael Cattani
University at Albany
Assistant Director for College Housing

How will you contribute to the success of CSPA-NYS and its members through this officer position?

In my experience I value communication as a pillar to maintain a strong and healthy membership pool. It is imperative that our members, and potential members, remain informed and aware of upcoming events, news within the Association, and any important happenings. As the Vice President of Communications – elect I would seek to maintain and evaluate our current channels of communication. I think it is important for myself and the team I am working with to review how we are currently communicating and assess additional effective methods of communication. A grow and evolving component in our society through communication is social media; currently CSPA-NYS is active on multiple platforms; Facebook, Twitter, Linked-In. It is important that we evaluate our online traffic of views and interactions, we can then see how we can improve. As a result of our Association being state-wide, social media gives our membership an opportunity to interact beyond our in-person and strength our membership as a result.

What would you identify as the top two priorities for CSPA-NYS over the course of the next 1-2 years? How would you help to address those priorities through this officer role?

CSPA-NYS may have just celebrated our 50th Anniversary; but the Association right now is still flourishing, growing and progressing. I think a major priority as a result is membership; maintaining our relationships with our current members and reaching out to prospective members. In the role as Vice President of Communications I would prioritize membership development and growth. This would be accomplished through effectively managing our current digital platforms and seeking out alternative methods of reaching new possible members. Much like when we talk about retention of students in Higher Education, it is vital that we engage our members in order to maintain our members. I would work with other members of the Executive Board to ensure that we transparent in how our Association is doing what we are doing. I would also seek the assistance of other Executive Board members to ensure, that as the Vice President of Communications, I am supporting their efforts that help our membership, through effective advertising.

Another priority for our Association is the continued professional development of our membership. This connects back to maintaining membership, as many of our priorities are interlocked and supporting of one another. As mentioned previously, engaged members are more likely to remain members of the Association. As a result I would work closely with the Professional Development team to ensure that we are effectively advertising our developmental opportunities that we are already offer as an association. Additionally, I would also work with the Professional Development team to explore new opportunities that we can leverage to provide further professional development thru more accessible channels.

Please describe any relevant experience (leadership roles, executive board positions) within CSPA-NYS or other professional associations.

I have served in many different leaderships through-out my career. Currently I serve as the Assessment Chair for my Department at the University at Albany. In this role I oversaw the development and rebranding our student-staff evaluation process, as well as, multiple satisfaction surveys. Within the Association, I was the Marketing Committee Chair for the 2017 Annual Conference. In this role I oversaw the development of the conference theme, logo, and other related marketing materials. This was successful, not solely in part to myself, but to the team that was I was leading. Similarly to the role of Vice President of Communications, it is not just about the successes of the individual, but everyone’s ability to work together towards a common goal.


Julie Moslow
University at Buffalo
Residence Hall Director

How will you contribute to the success of CSPA-NYS and its members through this officer position?

I can contribute to the success of CSPA-NYS and it's members by using my hard skills in the communication field and my soft relationship skills to continue to develop relationships in the organization and promote a solid supportive presence. I plan to develop communications material that is easy and quick to read. I will combine my communication/ journalism background with my passion for the field and dedication to NYS. I firmly believe in unity in the state, especially with the growing changes. I plan to encourage a "family"-like atmosphere where members can feel like they are not just part of a network of individuals working in the state, but that they are part of a support network through our social media networks. There is an ability to have quick, discussion through the networks we have established, I will find ways to make that discussion more accessible so that support is always available. I plan to always work in NYS as a college administrator so I can also bring a dedication to the area and forward thinking. If CSPA-NYS is a successful organization, we will all be more successful in our current institutions.

What would you identify as the top two priorities for CSPA-NYS over the course of the next 1-2 years? How would you help to address those priorities through this officer role?

The first priority for CSPA-NYS over the next two years is to implement consistency with the branding that has been developed. It would be important to my role to enforce the use of the branding, and promote knowledge behind the current branding. I would create a communications toolbox with samples of different publications that members and officers would be looking to use, in order to make it simpler to create. A clear consistent image for our organization will allow us to be recognized by new and old members and create a united front.

The second priority for CSPA-NYS over the next two years is to continue to develop relationships with more colleges in NYS to encourage more membership. I can help to address this priority by creating information packets for institutions in NYS where we do not have members, so that they are able to learn about the wonderful contributions we are making to the state. With my video production background, I would also love to develop a video that could describe our organization. By creating many different media outlets for CSPA-NYS we can reach a larger audience and spread our message and mission.

Please describe any relevant experience (leadership roles, executive board positions) within CSPA-NYS or other professional associations.

I recently was a member of the planning committee (marketing) for the CSPA-NYS annual conference. I have also served as a member of a planning committee for a NODA region IX conference. I am a member of ACPA and CSPA-NYS.